Kalutwaarnold05@gmail.com Kalutwaarnold05@gmail.com
Digital Marketing and application development master
Lusaka
About
*PROFESSIONAL SUMMARY* Results-driven professional with 9+ years of experience in Data Analysis, Digital Marketing, and Design Management. Proven track record of turning data into actionable insights, managing ad campaigns that drive revenue, and leading creative teams to build strong brands. At Kalu Zambia Tech Support I reduced operational waste by 25% through dashboards. At Tomwa Auto Spares I grew engagement by 60% and walk-ins by 40%. Skilled in Excel, Google Analytics, Meta Ads, Canva, and WordPress. Seeking to leverage analytics + marketing + design to help businesses grow. *KEY SKILLS* *Data & Analytics*: Excel, Google Sheets, SQL Basics, Google Analytics, Power BI, Data Visualization, Reporting *Digital Marketing*: Meta Ads, Google Ads, SEO, Email Marketing, Content Strategy, Campaign Management, Funnel Building *Design & Branding*: Canva, Adobe Photoshop, Social Media Graphics, Poster/Flyer Design, Brand Identity, UI/UX Basics *Tools*: WordPress, Mailchimp, CRM, Trello *WORK EXPERIENCE* *Data Analyst* _Kalu Zambia Tech Support Limited | Lusaka, Zambia_ | _2021 – 2025_ - Built weekly dashboards in Excel and Google Sheets to track sales, support, and marketing KPIs - Analyzed website and campaign data using Google Analytics, leading to a 35% increase in organic leads - Identified inefficiencies in operations and reporting, helping management cut waste by 25% - Conducted A/B testing on email campaigns and landing pages, improving conversion rate from 2.1% to 4.3% - Presented data insights to leadership to guide marketing budget and strategy decisions *Digital Marketing & Design Manager* _Tomwa Auto Spares and Styling | Lusaka, Zambia_ | _2016 – 2020_ - Managed K30,000+/month budget for Facebook and Google Ads. Increased store walk-ins by 40% - Designed and published 200+ social media posts, posters, and promo graphics using Canva and Photoshop - Grew Facebook page engagement by 60% through targeted content and ad campaigns - Developed brand assets including logos, banners, product catalogs, and vehicle branding - Managed and updated company WordPress website, increasing online inquiries by 50% *CERTIFICATIONS* - Digital Marketing Fundamentals – MindLuster - Data Analysis with Excel – MindLuster - Canva Design Certificate *EDUCATION* [diploma in digital marketing ] [Evelyn hone college] | [2015